Dance and Circus Arts — Aaron Osborn

Dance & Circus Arts of Tampa Bay

I was tasked with updating this dance studio’s branding and member experience. This is an ongoing project…...

Overview

Challenge + Goal

Dance & Circus Arts of Tampa Bay is a cornerstone in the Tampa Bay theatre and performing arts community. I aimed to update the logo to make it cleaner and more visually accessible, while still preserving the essence and heritage of the 20-year-old original

Deliverables

Member Journey Experience Design, Marketing, and Social Media Plan, UX/UI Design, Brand guidelines, Website + Logo Redesign

Project Duration

Ongoing . . .

My Role

UX Designer - User Research, Information Architecture, Lo-to-High Fidelity Wireframing, Prototyping, Usability Testing, Website Building, Social Media Marketing

My Tools

• Paper & Pencil

• Figma

• Adobe

• Miro

• Google Forms

• FigJam

Approach

Online Research

Unmoderated Usability Testing

Design Process

Working with an established business provided the challenge of preserving the heritage of the studio while updating the user experience. I relied on some tested methods of gaining insights into defining the design challenge, understanding the limitations of the field of play, crafting a strategy, and delivering upon request.

• Interviews

• Observation